LABELWATCH GURU: LABELWATCH.com Lauches!

You might say this is quite an exciting time for me and my LABELWATCH team! After a year and a half of development, our baby is out of the server womb and taking it's first breath on the World Wide Web!

Everyone keeps asking me to explain the basic idea behind LABELWATCH, so here it is...

LABELWATCH.com is the first and only information site that allows consumers to go beyond the fancy food packages and
actually understand what's really inside. It's the only site in the universe that helps consumers decipher the long list of additives and ingredients found on every label in the grocery store. We have a growing database of over 25,000 brand-name products and an ingredient glossary with definitions and determinations for over 1,000 commonly used food additives and ingredients. We created our glossary using information supplied by many reputable sources including; government agencies, universities, non-profit foundations and other credible sources.

We linked the database of 25,000 products to our glossary of ingredients and the chips fell where they fell. Any products that contain an ingredient that our glossary classifies as "cautionary" does not receive our coveted "Smart Ingredient Seal." LABELWATCH is a completely unbiased third-party site, we have absolutely no affiliation with any food products whatsoever. Also on the site you'll find information to help you shop, cook, diet, get fit, get beautiful and get healthy!

So if you're concerned about the foods you're putting in your (or a loved one's) body, you might just want to check out LABELWATCH.com.

Here's To Your Health!